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How to get bums on seats at London's first naked restaurant

What’s the protocol if you’re serving up food to customers in the buff? It’s really not that different from normal – just make sure your soups are cold

We may be used to the idea of the Naked Chef (thanks, Jamie Oliver), but London’s latest high-concept pop-up restaurant goes further. A lot further. This week sees the opening of The Bunyadi, the city’s first “naked restaurant”, which promises an experience that is “free from the trappings of modern life”. With that in mind, there are no clothes, no mobile phones and no food preparation that requires electrical appliances (all cooking is done with fire), while the food is free of modern preservatives and the furniture is hand-carved. The staff will be (mainly) clothes-free, and guests can dine nude (they will change into a gown and can then disrobe if they wish). So, how do you run a place with a naked clientele? We asked its founder.

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