For $7.50 a bowl, the brand’s new cereal cafe is a last-ditch attempt to milk what’s left of the millennial trend that epitomizes gentrification and consumer culture
Monday was a big day for America. Not only did the country celebrate its 240th year of independence but Kellogg’s launched an all-day cereal cafe in New York. It’s called – wait for it – Kellogg’s New York. It’s based in Times Square and a bowl of cereal will set you back $7.50. Yep, that’s right. $7.50. For cereal.
Ah, but you see, it’s not just cereal. Kellog’s has teamed up with a couple of culinary heavyweights – Christina Tosi, founder of Momofuku Milk Bar, and Anthony Rudolf of famed New York Restaurant Per Se– to add a twist to the traditional cereal experience. One of the “milk-based creations” on offer, for example, is Berry Me in Green Tea; a combination of Kellogg’s Rice Krispies, strawberries and green tea powder. You’re basically paying 50 cents for cereal and $7 for a mediocre pun.
Cereal isn’t just something Gen-Xers and millennials ate as kids – it was ingrained in the whole experience of childhood
Indeed the Cereal Killer Cafe has become a symbol of everything that is wrong with hipster-led gentrification
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