Your article on TripAdvisor (Ever been fooled by a rave review?, 8 July) got me thinking back to why I started the site in the first place. Until then, unbiased information sourced from travellers had not been easy to find. While professional critics served a purpose to the handful of businesses selected for a review, for millions of other businesses they left a huge gap of information.
Fast forward 16 years, and our community of reviewers has done more to improve service standards and help small hospitality businesses grow than professional reviews ever could.
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