Chain converts 50 outlets into venues after shows starring Martin Kemp, Goldie and others
Pizza Express is converting up to 50 restaurants into live entertainment venues after appearances from artists such as Goldie and Spandau Ballet’s Martin Kemp at existing outlets proved successful with diners.
The chain is fighting back against competition from the likes of Franco Manca as well as the switch to takeaways via the likes of Deliveroo, in a tough business environment that has led a string of rivals in the casual dining sector to close restaurants.
Related: The casual dining crunch: why are Jamie’s Italian, Strada, Byron (and the rest) all struggling?
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