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​The ​'fun' ​queue: how standing in line became an event in itself

Wimbledon’s queues are legendary, but now streetwear brands and restaurants are turning them into places to make friends and be seen, while documenting the experience on Instagram

From John McEnroe’s views on the gender pay gap to who’s who in the royal box and how they have done their hair, the variables at Wimbledon are endless. But at one of the few sporting events that sells tickets to spectators on the day, there will always be one certainty: the Wimbledon queues.

The procedure is well established. On your arrival you are issued with a queue card, dated and numbered to show your position. You pitch your tent, eat (without using a barbecue), go to sleep, and are woken by stewards at 6am who ask you to dismantle your equipment and create a “tighter formation”. At 7.30am, wristbands are distributed. There’s a place for luggage, and plenty of rules – no vaping, no loo breaks over 30 minutes and absolutely no gazebos. Do not, at any point, remove your wristband.

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