When the fast-food giant’s lawyers swooped on a small Canadian restaurant over its fish burger, the response was pithy
When Canadian chef Paul Shufelt decided to market a new burger at his Edmonton restaurant, he wanted to pay homage to the fast-food greats that have come before him – not find himself embroiled in a legal battle with a multinational corporation.
After creating a cod burger with coleslaw and red onions, Woodshed Burgers named their newest item the Effing Filet O’ Fish, a reference to both local company Effing Seafood, which provided the seafood, and the famous McDonald’s sandwich.
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