The US chain observed the attention Comedian received at Art Basel Miami and brilliantly leveraged the same coverage with something equally ridiculous
One of the things any small business person should be doing to grow their businesses is to watch – and learn. This week’s marketing lesson comes from an American fast-food chain. Pencils ready?
It’s easy to get international attention for your business. All you need to do is take a chicken sandwich that sells for $3.99 and add $120,000. Then tape it to a wall. Then – and here’s the biggest thing – announce that if anyone does spend $120,003.99 for the sandwich you will donate the proceeds to charity.
Related: This restaurant likes to tattoo its employees
Continue reading...