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Food industry in England urged to trim 20% of calories by 2024

Restaurants, takeaways and ready meals all affected, but anti-obesity campaigners say target should be compulsory

The number of calories found in pizzas, chips, crisps and other unhealthy foods beloved by Britons must be cut dramatically to help the fight against obesity, the government has declared.

Cafes, fast food takeaways and restaurants have been told to reduce the calorific content of the goods they sell by 20% by 2024, given their key role in fuelling the obesity epidemic.

Related: Years of austerity mean Boris Johnson's war on obesity is doomed to fail | Kieran Morris

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