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Rich cravings: the rise and rise of posh doughnuts

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Makeover sees once humble fried dough ball turned into gourmet experience with fancy prices to match

First it was the cupcake that was given a glamorous makeover to become a global phenomenon. Then macaroons became the fashionable choice, popping up everywhere from TV shows to fashion shows. Now, it seems, it's the turn of the humble doughnut.

Bakers are transforming the childhood treats into a gourmet experience with fashionable fillings, stylish toppings and prices to match.

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