The kind of people who pay £3.20 for some super-sweet carbohydrates should be taken away and flogged, and the people who flog this to them should be put in prison. I exaggerate but not much, for the great cereal cafe controversy has produced such an overblown reaction that one may conclude that the combination of too much sugar and the hunger of social media to be in a state of angry arousal has created the perfect storm in a melamine bowl.
Two bearded brothers open a gimmicky cafe in Brick Lane, London, selling a huge variety of imported cereal. They had this idea when they were hungover and craved … cereal. For those whom the word beard itself is a trigger, it gets worse, there is also the swept-back silver hair and the fact there are two of them. They are good-looking hipsters who have ironically called their enterprise the Cereal Killer Cafe. Laughing at murder while ordering multicoloured Cheerios symbolises everything that is wrong with everything, surely?
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