When 19-year-old Kaysha Clarius bit into KFC’s hugely successful vegan “Imposter burger” in late June, she was disturbed. A vegan for two years, the mother from Bristol felt the fake fried chicken tasted alarmingly real. “I used to eat KFC, and it was very similar to that,” she says. She stopped eating, took a picture of the fillet and posted it on a 46,000-strong Facebook group for British vegans.
The KFC vegan burger is made from Quorn, a British meat substitute made from a fermented fungus bound with potato protein. The chain is just one of a growing number of fast food outlets offering vegan options. Pizza Hut launched a vegan pizza in January 2018, and the McDonald’s vegan Happy Meal was in its restaurants a year later. Yet, while advancements in the fake meat market delight many vegans, others are concerned that they could, in fact, be eating meat.
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