Can the Cereal Killer cafe, which sells only cereal, really make a killing?

The new London cafe, set up by twins Alan and Gary Keery, simply sells breakfast cereal. But would you go out for a bowl of Frosties or Special K?

London is currently awash with places offering upmarket versions of fast food. There are gourmet hot dog places, upmarket fried-chicken shops and a smörgåsbord of fancy burger bars. But what about the most convenient food of all, the breakfast cereal? Surely no one could give that a hipster makeover? Enter identical twins from Belfast, Alan and Gary Keery, who have done just that.

The twist is that their new cafe, Cereal Killer which opens on Wednesday, doesn’t sell sustainable artisan breakfast cereal, but nostalgic classics including Rice Krispies, Frosties and Special K.