An all-day diner selling nothing but cereal seems beyond parody – but it might just work. What is your fantasy one-trick pony?
Like many of you, when I first read about Cereal Killer, the breakfast cereal cafe that opened yesterday in (where else?) east London, I laughed. Or, more precisely, I scoffed. It seemed beyond parody: an all-day diner selling more than 100 breakfast cereals, 12 types of milk and 20 toppings, run by bearded, tattooed twins, in a venue steeped in 1990s pop-cultural nostalgia.
Had it turned out that Chris Morris was behind it, if it transpired that the whole thing was a satire, not just of Shoreditch hipsters but infantile modern Britain, no one would have been surprised. But, reader, I urge you to look beyond that knee-jerk reaction. Because the more I thought about Cereal Killer, the more it seems an inspired idea.
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